As another needless war unfolds, it’s important to consider how investors have enabled Putin over the years and the lessons to be learned from burying one’s head in the sand.
His invasion of Georgia in 2008 and then of Crimea in 2014 should have been early warning signs for asset owners and managers. Yet many responded with yawns and shrugs over the years, prioritizing profit over values by choosing to stay invested. I understand this more than most, as an ex-Russian equity analyst who saw up close the potential for making gobs of money by investing in Russian-owned businesses. On Feb. 24, when Putin invaded Ukraine again, those that remained invested had no excuse.